The truth about marketing & how it makes billions for the bottled water industry

It is critical that we develop a keen sense of empirical truth. Too many times we buy into ideas that seem bigger than they really are, or ideas that are just ideas, with nothing to substantiate our fear that the idea alleviates. I guess that is the job of any marketeer, to make you want something to feel better about yourself, and a good marketing campaign will sell you products. To help us cut through the clutter of ideas and enable us to spend our hard earned money only on what we really need to, it is good to see through any product hype. Bottom line for the bottled water industry is that you need to go for the cheapest water you can find. No need Fiji water at $1.50 a bottle, when bottled water at $0.20 is good enough from Costco.


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